Friday, December 12, 2008

Thumbs Up: Credo mobile email hits 5 Persuasion hot buttons

I get plenty of marketing emails, and this one that came the other day really stood out. Credo Mobile... it's a cell phone service provider that also promises political change! They use 5 different persuasion techniques, all on one page:
1. The word "Free" is very powerful and they use it several times
2. Scarcity -- "Offer Expires..."
3. Association -- They are a politically active company, and they talk about Barack Obama on the page... they are associating themselves with Obama... like Obama, then you will like them
4. Consistency -- The message is: If you are someone who cares about being progressive, then you want to (be consistent) and use a progressive cell phone service provider.
5. Social Validation - -The bottom ofthe page has a customer testimonial, with a name and photo.

Good job hitting persuasion marks Credo!

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