tag:blogger.com,1999:blog-4481698124620808281.post7838269390507750905..comments2023-10-16T09:10:04.306-05:00Comments on What Makes Them Click?: Undecided Voters? Not Really.Susan Weinschenkhttp://www.blogger.com/profile/04039170718525418961noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4481698124620808281.post-61480526493597373542009-02-27T22:11:00.000-06:002009-02-27T22:11:00.000-06:00Good post. I think "Undecided" can also mean "I'm ...Good post. I think "Undecided" can also mean "I'm not ready to explain this to you" or "It's not really your business."Lindahttps://www.blogger.com/profile/09763547174099448920noreply@blogger.comtag:blogger.com,1999:blog-4481698124620808281.post-23662658538974888862008-11-02T10:33:00.000-06:002008-11-02T10:33:00.000-06:00Fascinating. I'm sending this one around to relati...Fascinating. I'm sending this one around to relatives. Like your husband, we have been scratching our heads at the "undecideds" as well. Thanks for sharing!<BR/>@tinkerbella, I recall a lot of information about consumer choice around and after buying decisions in Barry Schwarz's book <A HREF="http://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005688" REL="nofollow" TITLE="book on Amazon.com">The Paradox of Choice: Why More is Less.</A> Here's a <A HREF="http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html" REL="nofollow" TITLE="Barry Schwartz talks at TED">video from his TED talk.</A>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4481698124620808281.post-74468555201141359112008-10-28T20:20:00.000-05:002008-10-28T20:20:00.000-05:00I'm curious about how satisfied people are with th...I'm curious about how satisfied people are with the choices they make. Obviously if it is something like voting, a person can't go back and change his mind. But with purchasing a product, the buyer can review his decision and frequently return the item and purchase another. Since I've been reading your articles and blog, Susan, I've become aware of my subconscious buying decisions, but I find that once I get the purchase home, I continue to weigh the decision and may return the item I purchased. There is a real cost to a retailer for restocking an item, that may exceed 'shipping and handling' charges. Is there any research about consumer behavior after a purchase? How does that emotional decision relate to satisfaction with the decision that was made? (Maybe this is the topic of your next book???)Sheryllhttps://www.blogger.com/profile/08763774078596914153noreply@blogger.com