tag:blogger.com,1999:blog-4481698124620808281.post7789379543492534648..comments2023-10-16T09:10:04.306-05:00Comments on What Makes Them Click?: The Secret Ingredient to Web Site LoyaltySusan Weinschenkhttp://www.blogger.com/profile/04039170718525418961noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-4481698124620808281.post-80960448246648889052009-10-14T18:34:56.393-05:002009-10-14T18:34:56.393-05:00I'm working on a travel industry project right...I'm working on a travel industry project right now and you would not believe how outdated the inventory systems are behind the scenes - there's a lot of technical reasons why even the big boys still use the interstitial "WAIT FOR IT" page while they retrieve your results - and it's a lot to do with the fact that they let you book real content from that point onwards.<br /><br />Kayak is purely for travel search/select, that's all - you'll find you get dumped back to those other horrible sites to continue soon enough, making all that fun for nought - and often not showing you the price that Kayak quoted.<br /><br />We love Kayak here too, and it's not an excuse to deliver a crap UX because the systems are hard to work with, but it sure is hard!<br /><br />The nifty caching which enables the UI tricks of Kayak aren't so easy to do when you have to make sure your prices are bang up to the minute.Unknownhttps://www.blogger.com/profile/06171549654851015182noreply@blogger.comtag:blogger.com,1999:blog-4481698124620808281.post-73195361877124134732009-10-14T18:34:39.093-05:002009-10-14T18:34:39.093-05:00I'm working on a travel industry project right...I'm working on a travel industry project right now and you would not believe how outdated the inventory systems are behind the scenes - there's a lot of technical reasons why even the big boys still use the interstitial "WAIT FOR IT" page while they retrieve your results - and it's a lot to do with the fact that they let you book real content from that point onwards.<br /><br />Kayak is purely for travel search/select, that's all - you'll find you get dumped back to those other horrible sites to continue soon enough, making all that fun for nought - and often not showing you the price that Kayak quoted.<br /><br />We love Kayak here too, and it's not an excuse to deliver a crap UX because the systems are hard to work with, but it sure is hard!<br /><br />The nifty caching which enables the UI tricks of Kayak aren't so easy to do when you have to make sure your prices are bang up to the minute.Unknownhttps://www.blogger.com/profile/06171549654851015182noreply@blogger.comtag:blogger.com,1999:blog-4481698124620808281.post-37302125319673212502009-09-23T14:37:53.763-05:002009-09-23T14:37:53.763-05:00Dear Cosmin,
Maybe I"ll have to review Skysc...Dear Cosmin,<br /><br />Maybe I"ll have to review Skyscanner next?!Susan Weinschenkhttps://www.blogger.com/profile/04039170718525418961noreply@blogger.comtag:blogger.com,1999:blog-4481698124620808281.post-19012605116949391562009-09-23T12:23:59.452-05:002009-09-23T12:23:59.452-05:00I've tried Kayak and well, I will stick with s...I've tried Kayak and well, I will stick with skyscanner.net for now :)<br /><br />It seems to me that they index more flights.<br /><br />Otherwise, nicely put!Cosminhttp://cosmin.oricum.ronoreply@blogger.comtag:blogger.com,1999:blog-4481698124620808281.post-17203213389535587262009-09-20T15:09:16.453-05:002009-09-20T15:09:16.453-05:00Hi Anon,
I would agree with Susan. Even in the ca...Hi Anon,<br /><br />I would agree with Susan. Even in the case of a corporate website, fun can be relevant.<br />Pleasure is a powerful pre-curser to repetition. When something makes you feel good, you do it again. Or click there again, as the case may be.<br /><br />Here are some studies exploring the importance of emotion in experience design: http://www.ijdesign.org/ojs/index.php/IJDesign/index <br /><br />And here’s an example combining finance and fun (have a play with the island in the middle of the site, or try calling their hotline…fun!!): https://www.coastcapitalsavings.comNick Blackhttps://www.blogger.com/profile/16130886876071782467noreply@blogger.comtag:blogger.com,1999:blog-4481698124620808281.post-76994229836347821102009-09-20T10:34:48.889-05:002009-09-20T10:34:48.889-05:00Dear Anonymous,
I'm sure that there are some ...Dear Anonymous,<br /><br />I'm sure that there are some websites where fun would not be appropriate, but I would think that many web sites could add one or two interactions, even if small, that are fun and still stay "professional". Maybe readers can send in any examples they find...Susan Weinschenkhttps://www.blogger.com/profile/04039170718525418961noreply@blogger.comtag:blogger.com,1999:blog-4481698124620808281.post-68620130671486614132009-09-20T10:32:29.009-05:002009-09-20T10:32:29.009-05:00Nick,
I liked your slideshow on trust...sounds l...Nick, <br /><br />I liked your slideshow on trust...sounds like interesting research.Susan Weinschenkhttps://www.blogger.com/profile/04039170718525418961noreply@blogger.comtag:blogger.com,1999:blog-4481698124620808281.post-28229929915370484242009-09-17T14:44:28.284-05:002009-09-17T14:44:28.284-05:00What about in a corporate web site, where the goal...What about in a corporate web site, where the goal is to be almost entirely professional and not necessarily fun? Kayak is fun because it's a travel site, and traveling is the epitome of fun (for vacation purposes any way)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4481698124620808281.post-63471127650774201842009-09-16T01:00:58.349-05:002009-09-16T01:00:58.349-05:00Hi Susan,
Enjoyed your post on Trust. Thought you...Hi Susan,<br /><br />Enjoyed your post on Trust. Thought you may appreciate a recent presentation we developed on trust (and how it forms in businesses and brands): http://nickblackonblack.blogspot.com/2009/09/brand-trust-six-drivers-of-trust.html <br /><br />The trust drivers discussed in this model were uncovered using Morphological Psychology (a complete psychological theory developed by Prof. Wilhelm Salber in the 1960’s, and based on psychological tensions in everyday human behaviour).<br /><br />Hope you enjoy it.<br /><br />Regards,<br /><br />Nick Black.Nick Blackhttps://www.blogger.com/profile/16130886876071782467noreply@blogger.com